Determine how to choose the right independent marketing organization for you.
One of the biggest challenges that newly licensed insurance agents face today is identifying the independent marketing organization that best suits them. The insurance marketing organization you choose is a major factor in your success or failure. As the vast majority of companies require you to contract through an independent marketing organization, it’s important to be aware of how to choose the right one to suit your needs.
Here are a few tips to get you started!
Create a list of independent marketing organizations that are strong where you are weak. With a huge amount of marketing organizations to choose from, it can be difficult to know where to get started. Start by composing a list of organizations that have a multitude of experience where you may be lacking.
Narrow down your list based on shared significance. What is important to you about your relationship with the independent marketing organization? Single out what you want to obtain from choosing an organization, and look for similar ones so that you have different organizations to compare.
Interview each group. Instead of picking an organization at random, take the time to interview each group on your list. Develop an inventory of meaningful questions, and compare each organization’s responses.
Let them prove it. Ask each of your final few choices what they will bring to the table in a shared relationship with you. If they can’t determine why you need them and what they can offer over their competitors, it’s time to reconsider the organization.
Build the relationship. If you like the staff, feel valued, and they follow through on promises, you will know that it’s the right choice. If they treat you like a number, it’s time to move on.